054 Why generosity is the ‘new black’ in personal branding

Trevor Young goes solo in this episode of REPUTATION REVOLUTION, riffing on a topic dear to his heart, and that is the importance of generosity in building one’s personal brand.

Trevor believes building one’s professional authority in a particular industry or niche area requires a generous heart – give freely your knowledge and expertise through blogging, podcasting, social media and public speaking; share your ideas and stories with the broader world; shine the spotlight on others in your industry, including competitors – all without the expectation of getting anything in return.

 

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