052 Creating ‘sticky content’ with writer, trainer and mentor, Kath Walters

Two years ago Kath Walters was neck-deep in her career as a highly-regarded business journalist; today, she has taken her journalistic skills and transitioned into a new venture focusing on content marketing strategy and training.

In this interview with Trevor Young, Kath chats about how she made the leap from journalism to content marketing, the importance of undertaking pratical training and the power of capturing your own IP. 

Kath also provides tips on how to create what she calls ‘sticky content’, and how to create impactful and relevant headlines that are “simple, direct and urgent”. 

 

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