Check out these two quality local content marketing and brand journalism podcasts


I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts – Brand Newsroom out of Perth, which has been one of my faves for a few months now – and Brand Storytelling, which features US-based brand journalist Phoebe Chongchua and Rakhal Ebeli, the CEO of Melbourne-based (disclosure: I’m an advisor to

I’ve embedded both episodes below. Take a listen if you get a minute, love to hear what you think – and if brand journalism is a topic that’s of interest to you, I recommend subscribing to both shows on iTunes. Brand Newsroom is really developing a strong following worldwide, while Brand Storytelling is only new on the podcasting scene but has already made the iTunes ‘New and Noteworthy’ list.

BRAND NEWSROOM – How PR is Changing in a Digital Age

In this episode I join James Lush, Sarah Mitchell and Nic Hayes to chat about how PR is changing in the digital age.  It’s a broad conversation that touches on the intersection of PR, content marketing and advertising.

BRAND STORYTELLING – What Content Marketing Can Do For Your Brand

In this episode of Brand Storytelling you’ll learn:

  • How to know your audience by focusing on your audience “avatar”.
  • What kind of content you should produce to connect with your target audience.
  • How to become a publishing brand.
  • Why you have to hire a brand journalist and how your brand should work with a journalist.
  • Why editorial content is read more than other content and how brands can make their own.

And if you are still in need of a podcast fix, my show – REPUTATION REVOLUTION: DIY Personal Branding for Business Professionals – is up and running. You can subscribe on iTunes here.


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Welcome to the frontline of the communications revolution!

G'day, my name's Trevor Young. Subscribe to the PR Warrior blog today and receive regular updates from me on all things PR, social media, content marketing and thought leader branding.

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