Check out these two quality local content marketing and brand journalism podcasts


I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts – Brand Newsroom out of Perth, which has been one of my faves for a few months now – and Brand Storytelling, which features US-based brand journalist Phoebe Chongchua and Rakhal Ebeli, the CEO of Melbourne-based (disclosure: I’m an advisor to

I’ve embedded both episodes below. Take a listen if you get a minute, love to hear what you think – and if brand journalism is a topic that’s of interest to you, I recommend subscribing to both shows on iTunes. Brand Newsroom is really developing a strong following worldwide, while Brand Storytelling is only new on the podcasting scene but has already made the iTunes ‘New and Noteworthy’ list.

BRAND NEWSROOM – How PR is Changing in a Digital Age

In this episode I join James Lush, Sarah Mitchell and Nic Hayes to chat about how PR is changing in the digital age.  It’s a broad conversation that touches on the intersection of PR, content marketing and advertising.

BRAND STORYTELLING – What Content Marketing Can Do For Your Brand

In this episode of Brand Storytelling you’ll learn:

  • How to know your audience by focusing on your audience “avatar”.
  • What kind of content you should produce to connect with your target audience.
  • How to become a publishing brand.
  • Why you have to hire a brand journalist and how your brand should work with a journalist.
  • Why editorial content is read more than other content and how brands can make their own.

And if you are still in need of a podcast fix, my show – REPUTATION REVOLUTION: DIY Personal Branding for Business Professionals – is up and running. You can subscribe on iTunes here.


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