Day: February 27, 2015

044 How to use Twitter to grow your professional profile and influence

Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts. Trevor Young aka ‘The PR Warrior’ explains why Twitter works best when it’s part of a daily habit and why it’s important to show up and interact with people in real-time. He discusses ideas …

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Why the future of marketing is heart first, calculator second

It’s been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a ‘connected brand’ is a person, company or organisation that: connects with the people who matter the most to the success of its business, or cause or issue;   contributes to their lives in …

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