Thought Leader Minute: Getting the most from the business events you attend


Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending?

Here are some suggestions.

Cover the event using Twitter. Be in the audience and report on interesting snippets, quotes, and sound bites from the speakers, or comment on things that they are talking about. Take photos of participants, and upload them into your Tweet stream. Ditto with LinkedIn and Facebook. I tend to use Twitter because I get a more timely reaction from my network.

Write a blog post after the event if you thought it was interesting enough, and you feel your readers would derive value from your opinions and observations.

And finally, send LinkedIn invitations to connect with the people who you met at the event. Now you’ve met in real life, continue that conversation and that relationship through LinkedIn.

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