038 How curiosity drives the content marketing efforts of author and blogger, Mark Masters

Rather than always be pushing his promotional message on to people, author and blogger Mark Masters prefers to explore topics and issues by creating content, telling stories and participating on social channels.

“Let’s talk about it”, he says, a nod to his innate curiosity and desire to learn through conversation.

It must be working because Mark is quickly making a name for himself in international content marketing circles!

Mark runs UK-based design and content marketing agency, The ID Group; his new book – THE CONTENT REVOLUTION: Telling a Better Story to Differentiate From the Competition – will be released in the early part of 2015.

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