Joe Pulizzi discusses the state of content marketing in Australia

Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI).

However, marketers are still ‘learning the ropes’ when it comes to content marketing, with just under a third of respondents claiming their content efforts are effective.

In this interview with Joe Pulizzi, founder of Content Marketing Institute, he extrapolates on the findings of the report, and what they mean for the Australian content marketing industry.