035 Waking up the tiger within you with Richard Sauerman aka The Brand Guy

Richard Sauerman aka ‘The Brand Guy’ uses brand to help companies and individuals create the world they want to succeed in. His mantra: Life begins at the end of your comfort zone! He’s the author of the book and blog ‘Wake Up Tiger’.

In this interview with Trevor Young, Richard expounds the power of ‘putting yourself out there’ – he challenges professionals and thought leaders to get out of their comfort zone and become more unreasonable.


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