I’ll declare my hand here – MYOB is a client and I’m involved in the campaign 🙂
It works like this:
Business owners design a ‘#spruik’ (see examples below) – these can be as simple or as creative as you like.
Simply (a) write your #spruik on paper or cardboard, (b) shoot it with your smartphone or mobile device, (c) upload your photo to the Love Your Work competition page and (d) promote your #spruik via social media to encourage people to like and share your entry.
So, on one hand small biz owners can promote their business in a fun and creative way in order to reach a broad audience, plus there is the competition element involved with the opportunity to win one of four $25,000 promotional packages from MYOB – more details on the Love Your Work website.