Is it best to brand your business as your personal name? (Interview on Digital Marketing Radio)

I was recently interviewed by David Bain for his UK-based Digital Marketing Radio podcast (you can listen via SoundCloud player below if you’re looking for something to do other than grocery shopping or doing your tax).

We chatted all things personal branding, including the importance of building a body of work and leveraging your own platform; we also explored the concept of the ‘micro maven’ which I wrote about in my book microDOMINATION.

Here’s a sample quote I provide during the show:

“We have a personal brand whether we like it or not. What people think about you as the … the saying from Jeff Bezos, ‘Your brand is what people say about you when you’re not in the room,’ so it opens the question up what do you want people to say about you when you’re not in the room and so, wouldn’t you want to have an influence on that?”

I really love what David’s doing in terms of building his own media company.

He’s posting a daily episode of Digital Marketing Radio, and then repurposing the content from those interviews for his Digital Marketing Radio Magazine (available from Apple App store and Google Play).

Digital Marketing Radio Magazine is published once a week – every Monday – and includes all the audio interviews for that week (usually five interviews) with no interruptions. And the magazine is published before the interviews are released as a podcast. The magazine also includes the full transcript of every interview in an easy-to-digest format that includes sections and quote highlights.

Definitely worth checking out if you’re into all things digital marketing.


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G'day, my name's Trevor Young. Subscribe to the PR Warrior blog today and receive regular updates from me on all things PR, social media, content marketing and thought leader branding.

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