Two bald guys talking social media and content marketing

I was recently interviewed by my good mate Jim Stewart for MYOB’s podcast series The Savvy Accountant.

{ DISCLOSURE: I do advisory work with MYOB and also write for the company’s blog }

While The Savvy Accountant podcast is aimed at accounting practices, the content is still highly relevant for any business, especially if you sell professional services.

In this interview with Jim I provide tips, ideas and strategies around getting your business into a content marketing mindset; I also answer key content marketing questions, such as:

  • What’s the ROI for content marketing?
  • Should you get a ghost writer?
  • The best way to ask for email addresses to add to your database
  • How to earn the right to promote your services using social media
  • The importance of keeping your online presence up to date and vibrant as your potential clients are now checking you out online.


  • Check the podcast episode’s show notes (includes links to some of the apps and tools I mention during the interview).
  • Subscribe on iTunes to The Savvy Accountant (again, if you run a business I think you’ll find the podcast of interest, especially if you run a professional services firm).

I hope you enjoy the interview!


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