Why aspiring thought leaders should consider writing and publishing their own book

write a book


For the aspiring thought leader, publishing a book is not only a professional milestone, it can also serve as a foundational element of their positioning in the marketplace.

In this special ‘PR Warrior Unplugged’ episode of Reputation Revolution, I riff on the concept of self-publishing versus going through a traditional publishing house.

Essentially this episode is a prelude to the next one – number #23 – in which I interview the inspirational Joanna Penn, a prolific blogger, podcaster, professional speaker, micro-publisher and New York Times best-selling author.

The bottom line is, if you want to build visibility, influence and trust, publishing a book can be an important ‘plank’ in your strategy. The good news, however, is you don’t need to beg or cajole an established publishing house to release your book.

Sure – a traditional publisher brings with it numerous advantages (I’m speaking from experience here) – but the road to self-publishing (or micro-publishing, as Joanna Penn likes to call it) has never been easier, or more ‘do-able’.

Remember to subscribe to REPUTATION REVOLUTION on iTunes and not miss an episode! And if you enjoy what you hear, I’d really love it if you could leave a review on iTunes. Thanking you! 




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Welcome to the frontline of the communications revolution!

G'day, my name's Trevor Young. Subscribe to the PR Warrior blog today and receive regular updates from me on all things PR, social media, content marketing and thought leader branding.

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