EPISODE 22 OF THE REPUTATION REVOLUTION PODCAST
For the aspiring thought leader, publishing a book is not only a professional milestone, it can also serve as a foundational element of their positioning in the marketplace.
In this special ‘PR Warrior Unplugged’ episode of Reputation Revolution, I riff on the concept of self-publishing versus going through a traditional publishing house.
Essentially this episode is a prelude to the next one – number #23 – in which I interview the inspirational Joanna Penn, a prolific blogger, podcaster, professional speaker, micro-publisher and New York Times best-selling author.
The bottom line is, if you want to build visibility, influence and trust, publishing a book can be an important ‘plank’ in your strategy. The good news, however, is you don’t need to beg or cajole an established publishing house to release your book.
Sure – a traditional publisher brings with it numerous advantages (I’m speaking from experience here) – but the road to self-publishing (or micro-publishing, as Joanna Penn likes to call it) has never been easier, or more ‘do-able’.
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