Day: July 11, 2014

From PI to #SocialFirefighter: How Nicole Matejic is building a unique personal brand in a highly specialised emerging global niche

  Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator (which saw her “hanging out of trees’ as a surveillance operative), worked for Australia’s Customs and Border Protection Service and then in strategic communications for the Federal Government’s Defence Department. What a journey! But now is where it starts getting really interesting: Over the past …

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